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The Real Business of Web Design
by John Waters
This title will give graphic designers, web designers, and communications professionals new insights about how to take advantage of the Web as a multi-channel, transaction-oriented medium.
This essential guide goes beyond the latest trends on the Web and simply creating better customer experiences online: it offers a veteran web designer’s visual design strategies and best practices for making the Web work. Readers will learn how to use the Web in crucial ways to distill the communications principles necessary to achieve increasing value; identify approaches and steps necessary to improve business efficiency; streamline business communications; eliminate unnecessary paperwork; speed up business transactions; and increase profit.
This book details how the Internet has already become an integral part of our culture and how it sets a standard for a network-centric world. By providing a broad framework of specific tools for improving web initiatives, this book offers ways of clarifying and simplifying the Web development process and achieving consumer-friendly goals. Everyone wanting to take full advantage of the Internet as a business tool must have this visionary resource.
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Reviews
“Today virtually every business is represented by that thin film of information we see on our computer monitors called, ‘The Web.’ John Waters provides an essential and comprehensive look at the profound importance of making sure what is seen provides an experience to help the business represented succeed. Everyone serious about the Internet and their business should read this book if they want to build a strong customer experience and loyalty.”
—Earl N. Powell, President, Design Management Institute
“John Waters’ The Real Business of Web Design is definitely the real thing. There are too many texts on Web design and none of them can top John Waters’ insightful book on designing for the Web experience within the expectations that drive a client’s perceptions of success.”
—Ric Grefé, Executive Director, AIGA
“The real-world, eyes wide open, Web-design business book.”
—Nathan Felde, Design Director, Setforth Institute for Media Technology and Anté Institute for Research in Anticipatory Systems
“I don’t know of anyone who understands or has a clearer vision of exactly what is going on in the world of design today. John uncannily sees and understands the things that confound us ordinary mortals.”
—Kenneth Hine, originator and head of the Communications Design program at Syracuse University
“The Real Business of Web Design manages, in a clear, engrossing narrative full of fascinating and often surprising insights, to explain where the Web is today, where it is headed, and how businesses can take advantage of its potential right now.”
—Mitchell Engelmeyer, Creative Director.”
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