 |
 |
 |
|
The Trademark Guide:
The Friendly Handbook for Protecting & Profiting from Trademarks
2d Edition
by Lee Wilson
This timely do-it-yourself resource will help businesses and individuals maneuver through the intricacies of trademark law with ease and at little cost. Coverage includes what can and cannot be protected, duration and scope of protection, notice and registration, how to avoid and evaluate infringement, and how trademarks are used and exploited in the marketplace.
The book has been extensively revised throughout to reflect recent court decisions and changes in the law. The section about Internet and e-commerce features a new Internet trademark resources list, information about Trademark Office online capabilities for trademark applicants and owners, and updated and expanded information on trademarks in cyberspace. In the appendix, readers will find an updated list of state trademark agencies and extended lists with resources on legal institutions, counselors, and websites/newsgroups on trademark law.
Whether one-man business or corporate marketing manager, this is the definitive handbook for understanding and benefitting from trademarks. |
|
|
|
|
|
 |
|
 |
|
Reviews
“Wilson offers a refreshingly well-written and candid introduction to trademark protection. The chapter on finding, evaluating, and working with an attorney provides excellent guidelines for anyone in need of legal services. It is a solid choice for libraries serving anyone who might want to choose or use a trademark.”
—Library Journal
“Wilson has distilled her years as a trademark lawyer into a highly accessible text for general practitioners and business people. This well-organized, low-priced text is a useful reference for lawyers who want to advise their business clients on how to protect the good name of their products.”
— Lawyers Weekly
|
|
|
 |
|
 |
|
|
|
