Fessler, Clyde

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Rebuilding the Brand
How Harley-Davidson Became King of the Road
By Clyde Fessler
(Allworth Press)
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more,... [READ MORE]
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