Gobe, Marc

< 1 > 
Emotional Branding
The New Paradigm for Connecting Brands to People
By Marc Gobe
(Allworth Press)
Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become... [READ MORE]
Brandjam
Humanizing Brands Through Emotional Design
By Marc Gobe
(Allworth Press)
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up... [READ MORE]
Citizen Brand
10 Commandments for Transforming Brands in a Consumer Democracy
By Marc Gobe
(Allworth Press)
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging... [READ MORE]
< 1 > 

Back to top