Walker, Rob

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Brand Thinking and Other Noble Pursuits
By Debbie Millman, Foreword by Rob Walker
(Allworth Press)
We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we... [READ MORE]
Brand Thinking and Other Noble Pursuits
By Debbie Millman, Foreword by Rob Walker
(Allworth Press)
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating... [READ MORE]
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