Gernsheimer, Jack

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Designing Logos
The Process of Creating Symbols That Endure
By Jack Gernsheimer
(Allworth Press)
How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview... [READ MORE]
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