White, Alex W.

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The Elements of Graphic Design
By Alex W. White
(Allworth Press)
This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40... [READ MORE]
Advertising Design and Typography
By Alex W. White
(Allworth Press)
The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use... [READ MORE]
Advertising Design and Typography
By Alex W. White
(Allworth Press)
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters... [READ MORE]
Listening to Type
Making Language Visible
By Alex W. White
(Allworth Press)
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography... [READ MORE]
The Elements of Logo Design
Design Thinking | Branding | Making Marks
By Alex W. White, Foreword by Jerry Kuyper
(Allworth Press)
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores... [READ MORE]
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