Phillips, Peter L.

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Managing Corporate Design
Best Practices for In-House Graphic Design Departments
By Peter L. Phillips
(Allworth Press)
Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures.... [READ MORE]
Creating the Perfect Design Brief
How to Manage Design for Strategic Advantage
By Peter L. Phillips
(Allworth Press)
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for... [READ MORE]
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