A wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand...

"Transcends business implications to dive into the very nature of human behavior. . . . A powerful look at the role brand plays in society, politics, economics, psychology, and technology."—Nadia Tuma...

Filled with timely demographics on evolving trends, powerful images from advertising and retail, and practical examples from the author's own experience, Citizen Brand is a powerful tool for CEOs, marketing and advertising managers, and graphic...