The most comprehensive overview of advertising design strategies on the market today!

"Transcends business implications to dive into the very nature of human behavior. . . . A powerful look at the role brand plays in society, politics, economics, psychology, and technology."—Nadia Tuma...

This anthology of provocative essays, each written by a key player or analyst, offers dozens of ideas for creating and maintaining a successful corporate design...

Time-proven secrets for survival and success in the graphic design...