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You are here: Home > Author Profiles > White, Alex W.

Alex W. White is an accomplished graphic designer who has shaped the visual design of nineteen magazines and twenty identity programs and who has been a consultant to numerous publications, art directors, and editors. He has taught design at the Hartford Art School of the University of Hartford for fifteen years and has lectured widely on typography and design to professionals in corporations and at conferences. The author of Type in Use, How to Spec Type, and The Elements of Graphic Design (Allworth Press). lives in New York City.

Allworth Press books written by Alex W. White:

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The Elements of Graphic Design
The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
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Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page’s “white space.”
Thinking in Type
Thinking in Type: The Practical Philosophy of Typography
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With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, stunning type design. Using more than 1,500 images from the 18th century up to the present day, the author describes type as a unique language that follows its own rules for communication and that requires great sensitivity for the readerís needs.
Advertising Design and Typography
Advertising Design and Typography
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are thoroughly discussed.
   
 
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