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Emotional Branding: The New Paradigm for Connecting Brands to People
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List Price: $24.95
Our Price: $19.95
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A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.
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Branding for Nonprofits: Developing Identity with Integrity
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List Price: $19.95
Our Price: $15.95
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Branding for Nonprofits provides the processes, tools and thinking needed to brand or rebrand. DK Hollandís inspiring and demystifying approach helps nonprofits approach the process with confidence and enthusiasm.
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Brandjam: Humanizing Brands Through Emotional Design
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A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk.
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The Art of Digital Branding
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List Price: $24.95
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This book is for every company that wants to enhance its brand identity through the Internet. Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a Web presence that can increase revenue, improve customer relations, and boost brand loyalty...
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Branding the Man
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List Price: $27.50
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This informative guide peeks into the male psyche to teach readers how to attract male customers and showcase fashion in an appealing, non-threatening way. In Branding the Man, Pellegrin explores the areas where men feel most at home, exposes their feelings toward fashion, and explains how today's man has evolved into someone who no longer fears shopping.
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Design thinking is a new and extremely effective tool that can be applied to the design of complex systems, business processes, and the design of businesses themselves.
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Emotional Branding: The New Paradigm for Connecting Brands to People, Revised Edition
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List Price: $24.95
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Emotional Branding examines the role of the five senses in branding and design, and shows how some brands have built up their businesses by engaging in a sensory interaction with consumers.
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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
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List Price: $24.95
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Sale Price: $10.00
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Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today’s consumers
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