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You are here: Home > Author Profiles > Gobe, Marc
Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.

Allworth Press books written by Marc Gobé:
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Emotional Branding
Emotional Branding: The New Paradigm for Connecting Brands to People
List Price: $24.95
Our Price: $19.95
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A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels.
Citizen Brand
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
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Our Price: $19.95
Sale Price: $10.00
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Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today’s consumers
Brandjam
Brandjam: Humanizing Brands Through Emotional Design
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Our Price: $19.95
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A powerful new concept from brand design pioneer Marc Gobé. It is about innovation, intuition and risk.
   
 
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