Allworth Press allworth@onixsuite.com 20130519 eng

COM.ONIXSUITE.9781581157116 03 01 Allworth Press 01 GCOI 58115100481280 02 1581157118 03 9781581157116 15 9781581157116 DG 029 ePUB 1 A01 Cole, David David Cole 2 A01 Sorel, Edward Edward Sorel 3 A01 Hill, Craig Craig Hill 01 eng 256 00 256 03 03 0 03 BUS043000 10 LAN027000 24 Internet Branding 01 <P>With an intense focus on strategy that won't be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.<br /><br /><br /><br />Completely updated and expanded with an enhanced focus on selling outside traditional channels,<b>The Complete Guide to Book Marketing</b> features systematic, results-oriented approaches to reaching the largest amount of readers for the least amount of money. Readers will find no-nonsense advice for building a publishing identity, cultivating feedback from your audience, and implementing an effective publicity campaign. This new edition also features a brand-new section on marketing to the lucrative education market, as well as new information on e-book marketing, print-on-demand, and marketing backlist and reprint titles. <br /><br /><br /><br /><br />• Revised edition includes many <br />real-world examples of successful <br />marketing strategies<br /><br />• Includes a complete marketing plan geared to generating long-term results</p> http://www.allworth.com/book/?GCOI=58115100481280 Allworth Press 01 Skyhorse Publishing 20100216