“In his eye-opening new book, Steven Heller, our foremost chronicler of graphic design, has aimed his sights at the most abominable logo of all, the swastika. In a world where visual symbols routinely migrate from context to context, from meaning to meaning, Heller uncovers the unparalleled history of an ancient symbol that, in the wake of its promotion by the Nazis, can no longer escape the gravity of its history.”

—Stuart Ewen, author of All Consuming Images and PR! A Social History of Spin

“Heller masterfully unravels the tangled source of the swastika’s origin. His thoroughly-researched account is supplemented by an extraordinary visual record that shows for the first time how this once spiritual symbol was transformed into an icon of hate.”

—Victor Margolin, professor of design history, University of Illinois at Chicago