Business & Economics

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    Branding for Nonprofits
    By DK Holland
    (Allworth Press)
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created... [READ MORE]
    The Art of Digital Branding
    By Ian Cocoran
    (Allworth Press)
    Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters... [READ MORE]
    Brand Thinking and Other Noble Pursuits
    By Debbie Millman, Foreword by Rob Walker
    (Allworth Press)
    We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we... [READ MORE]
    Business and Legal Forms for Authors and Self-Publishers
    By Tad Crawford, By Stevie Fitzgerald, By Michael Gross
    (Allworth Press)
    Professional and aspiring writers, including those who wish to self-publish, will find indispensable tools in this practical, complete, and time-saving popular resource. Business and Legal Forms for Authors and Self-Publishers contains all of the essential forms for success, including assignment confirmations,... [READ MORE]
    The Ultimate Guide to Internships
    100 Steps to Get a Great Internship and Thrive in It
    By Eric Woodard
    (Allworth Press)
    Discover the seminal book on turning your internship experience into a career-building launchpad for your future. Author Eric Woodard, who got his start as a star intern in the White House, has mentored hundreds of interns as they transition in their careers to something bigger and better. In these pages... [READ MORE]
    Creating a Successful Craft Business
    By Robert Robbins, By Rogene A. Robbins
    (Allworth Press)
    From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have... [READ MORE]
    This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions,... [READ MORE]
    The Smart Consumer's Guide to Good Credit
    How to Earn Good Credit in a Bad Economy
    By John Ulzheimer
    (Allworth Press)
    Most credit books promise quick fixes and easy solutions to bad credit, but the truth is there is no quick fix when it comes to credit. Your best strategy as a smart consumer is to understand your credit inside and out. Credit expert John Ulzheimer can give you all the tools you need to master the world... [READ MORE]
    The Pocket Small Business Owner's Guide to Negotiating
    By Richard Weisgrau
    (Allworth Press)
    Not confident with your negotiating skills? This book will cure you! A must-have for any small business owner, The Pocket Small Business Owner’s Guide to Negotiating is full of helpful tips and strategies for getting what you want without alienating your clients and suppliers. You will learn to analyze... [READ MORE]
    Star Brands
    A Brand Manager's Guide to Build, Manage & Market Brands
    By Carolina Rogoll, Foreword by Debbie Millman
    (Allworth Press)
    For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy... [READ MORE]
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