Business & Economics

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    The Money Mentor
    A Tale of Finding Financial Freedom
    By Tad Crawford
    (Allworth Press)
    You don't have to be a twenty-three year old dancer with no savings to end up with the excruciating debts young Iris is confronted with in this latest work by financial and legal advisor Tad Crawford. Every year, thousands of Americans of all ages and backgrounds overtax their bank accounts and credit... [READ MORE]
    The Complete Guide to Book Publicity
    Second Edition
    By Jodee Blanco
    (Allworth Press)
    Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the stages of a book's publicity lifecycle. The nuts and bolts of book promotion are covered for... [READ MORE]
    Citizen Brand
    10 Commandments for Transforming Brands in a Consumer Democracy
    By Marc Gobe
    (Allworth Press)
    Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging... [READ MORE]
    The Email Revolution
    Unleashing the Power to Connect
    By V. A. Shiva Ayyadurai, Foreword by Leslie P. Michelson
    (Allworth Press)
    In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny.... [READ MORE]
    Infectious
    How to Connect Deeply and Unleash the Energetic Leader Within
    By Achim Nowak
    (Allworth Press)
    Master performance coach Achim Nowak teaches readers how to create profound interpersonal connections for explosive business success!Technology has transformed the way we communicate. We send and receive more and more emails every day. We text. We tweet. We have reduced our communications down to efficient... [READ MORE]
    From Idea to Exit
    The Entrepreneurial Journey
    By Jeffrey Weber
    (Allworth Press)
    This book is a call to action if you have any of the following Symptoms of Entrepreneurial Envy: incurable idea generation; difficulty taking action on your ideas; fear, preventing you from pursuing your dreams; a strong desire to be your own boss.From Idea to Exit: The Entrepreneurial Journey addresses... [READ MORE]
    Starting Your Career as a Contractor
    How to Build and Run a Construction Business
    By Claudiu Fatu
    (Allworth Press)
    This incisive, practical guide provides a thorough breakdown of the ins and outs everyone needs to know when turning contracting skills into a business. From summoning the motivation to start your own business to the intricacies of being your own boss, Claudiu Fatu artfully turns his personal experiences... [READ MORE]
    Managing Corporate Design
    Best Practices for In-House Graphic Design Departments
    By Peter L. Phillips
    (Allworth Press)
    Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures.... [READ MORE]
    Scrapbooking for Profit
    Cashing in on Retail, Home-Based, and Internet Opp
    By Rebecca F. Pittman
    (Allworth Press)
    This comprehensive guide reveals 11 paths to making money in the scrapbook market, along with the tools to do it. Every career option, business situation, and topic a scrapbook artist may encounter is covered in clear, calm, step—by—step explanations and short, easy—to—grasp chapters. Quotes, advice,... [READ MORE]
    Effective Publications Management
    Keeping Print Communications on Time, on Budget, on Message
    By Cathy Connor Lips
    (Allworth Press)
    Master the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.Each chapter is dedicated to a different phase of the process. Topics include determining your communication needs,... [READ MORE]
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