Business & Economics

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    Design Thinking
    Integrating Innovation, Customer Experience, and Brand Value
    By Thomas Lockwood
    (Allworth Press)
    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining... [READ MORE]
    How to Win Grants
    101 Winning Strategies
    By Alan Silver
    (Allworth Press)
    Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists. In stage one, “Prepare,” grantseekers begin by assessing their personal and agency... [READ MORE]
    The Pocket Small Business Owner's Guide to Business Plans
    By Brian Hill, By Dee Power
    (Allworth Press)
    Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize?... [READ MORE]
    How to Sell Anything
    What the Best Salespeople Know, Do, and Say
    By Jeremy Cassell, By Tom Bird
    (Allworth Press)
    Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry or a tested veteran waiting to take the next step, these pages will show you how to instantly improve... [READ MORE]
    The Complete Guide to Book Marketing
    By David Cole
    (Allworth Press)
    With an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry.Completely updated and expanded with an enhanced focus on selling outside traditional channels,... [READ MORE]
    Intentional Leadership
    12 Lenses for Focusing Strengths, Managing Weaknesses, and Achieving Your Purpose
    By Jane A. G. Kise
    (Allworth Press)
    Most executives lead with a purpose. Yet many lack self-knowledge, failing to recognize the limitations that accompany their strengths. They drive forward too boldly, unwittingly creating the potential for one slip or bump along the way to diminish their work and the respect of those they lead. That... [READ MORE]
    How to Grow as a Photographer
    Reinventing Your Career
    By Tony Luna
    (Allworth Press)
    Are you bored producing the same old work, but do it because it’s safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this... [READ MORE]
    Creating the Perfect Design Brief
    How to Manage Design for Strategic Advantage
    By Peter L. Phillips
    (Allworth Press)
    In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for... [READ MORE]
    Creative Careers in Museums
    By Jan E. Burdick
    (Allworth Press)
    What kinds of jobs are available in museums? How do museums work? What opportunities are there in museum research and collection, preserving and cataloging, exhibiting and interpreting, publicity, administration, event planning, catering, support? Creative Careers in Museums answers all these questions... [READ MORE]
    Selling Your Crafts
    By Susan Joy Sager
    (Allworth Press)
    Drawing upon profiles of established artisans and the helpful insights of small-business entrepreneurs, this unique guide not only gives tactics for promoting and marketing crafts, but also provides the necessary forms for getting a business up and running. The book details how to network effectively... [READ MORE]
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