Design

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    The Education of a Graphic Designer
    By Steven Heller
    (Allworth Press)
    Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such... [READ MORE]
    Starting Your Career as an Illustrator
    By Michael Fleishman
    (Allworth Press)
    From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator... [READ MORE]
    Careers by Design
    A Business Guide for Graphic Designers
    By Roz Goldfarb
    (Allworth Press)
    Through her work with hundreds of corporations around the world, leading headhunter Roz Goldfarb provides readers a treasure trove of valuable information for thriving in this creatively driven business, including updated hiring criteria, the latest developments in technology, and the marketplace affecting... [READ MORE]
    Breaking into Graphic Design
    Tips from the Pros on Finding the Right Position for You
    By Michael Jefferson
    (Allworth Press)
    Packed with information on every step of the job search from writing a cover letter to assembling a portfolio, Breaking into Graphic Design is the definitive book on creating a professional, employable image. Interviews with more than forty award-winning designers, career counselors, and business owners... [READ MORE]
    Advertising Design and Typography
    By Alex W. White
    (Allworth Press)
    The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use... [READ MORE]
    Brandjam
    Humanizing Brands Through Emotional Design
    By Marc Gobe
    (Allworth Press)
    Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up... [READ MORE]
    AIGA Professional Practices in Graphic Design
    Edited by Tad Crawford
    (Allworth Press)
    "Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s... [READ MORE]
    Building Design Strategy
    Using Design to Achieve Key Business Objectives
    By Thomas Lockwood, By Thomas Walton
    (Allworth Press)
    How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues... [READ MORE]
    Advertising Design and Typography
    By Alex W. White
    (Allworth Press)
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters... [READ MORE]
    Your Modeling Career
    You Don't Have to Be a Superstar to Succeed
    By Debbie Press
    (Allworth Press)
    From high-fashion spreads and runway shows to shoe, hand, hair, and character shots to magazine and catalog ads, this comprehensive guide reveals how to be a successful model without being a superstar or drop-dead gorgeous. Tips are given on breaking into the modeling business, finding the right agent,... [READ MORE]
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