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    Graphic Design Reader
    By Steven Heller
    (Allworth Press)
    From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset... [READ MORE]
    The Graphic Designer's Guide to Better Business Writing
    By Ruth Cash-Smith, By Barbara Janoff
    (Allworth Press)
    Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of... [READ MORE]
    Designing Logos
    The Process of Creating Symbols That Endure
    By Jack Gernsheimer
    (Allworth Press)
    How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview... [READ MORE]
    Designers Don't Read
    By Austin Howe, By (artist) Fredrik Averin
    (Allworth Press)
    Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong... [READ MORE]
    The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
    By Theo Stephen Williams
    (Allworth Press)
    This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers,... [READ MORE]
    Designers Don't Have Influences
    By Austin Howe
    (Allworth Press)
    Feeling uninspired? If you’re a creative professional—or just someone who’d like to be more creative in your work and daily life—look no further than Designers Don’t Have Influences. Creative director, writer, advocate, and design cheerleader Austin Howe’s elegant, incisive, and amusing essays are sure... [READ MORE]
    Design Literacy
    Understanding Graphic Design
    By Steven Heller
    (Allworth Press)
    This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought... [READ MORE]
    The Education of a Typographer
    Edited by Steven Heller
    (Allworth Press)
    Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.... [READ MORE]
    Selling Graphic and Web Design
    By Donald Sparkman
    (Allworth Press)
    Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald... [READ MORE]
    Teaching Illustration
    Course Offerings and Class Projects from the Leading Graduate and Undergraduate Programs
    Edited by Marshall Arisman, Edited by Steven Heller
    (Allworth Press)
    Teaching Illustration is a must-have for any college-level art instructor. Packed with a wealth of illustration course syllabi from leading art and design schools across the U.S. and Europe, it offers exciting ideas on topics from editorial illustration to animation, books, and the Internet. Each syllabus... [READ MORE]
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