Design

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    Marketing Illustration
    New Venues, New Styles, New Methods
    By Marshall Arisman, By Steven Heller
    (Allworth Press)
    The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old... [READ MORE]
    Design Management
    Using Design to Build Brand Value and Corporate Innovation
    By Brigitte Borja De Mozota
    (Allworth Press)
    Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the... [READ MORE]
    The Industrial Design Reader
    Edited by Carma Gorman
    (Allworth Press)
    With input from a diverse range of industry experts/designers, theorists, critics, historians, and curators, this anthology is the first to focus exclusively on the history of industrial design. This pioneering guide traces the entire history of industrial design, industrialization, and mass production... [READ MORE]
    The Designer's Guide to Presenting Numbers, Figures, and Charts
    By Sally Bigwood, By Melissa Spore
    (Allworth Press)
    Numbers can tell an exciting story. The trick is to know what story to tell and make it understandable. This compact, practical guide will show everyone who must design numeric data how to transform raw data into readable, relevant information.The Designer’s Guide to Presenting Numbers, Figures, and... [READ MORE]
    Looking Closer 5
    Critical Writings on Graphic Design
    Edited by Michael Bierut, Edited by William Drenttel, Edited by Steven Heller
    (Allworth Press)
    The final installment in this acclaimed series offers astute and controversial discussions on contemporary graphic design from 2001 to 2005. This collection of essays takes stock of the quality and profundity of graphic design writing published in professional and general interest design magazines, as... [READ MORE]
    Graphic Idea Notebook
    A Treasury of Solutions to Visual Problems
    By Jan White
    (Allworth Press)
    This updated edition of the much-heralded classic of page design offers surefire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. This book is a collection of more than 2,000 visual "idea generators"-illustrations and line art-that visualize the various... [READ MORE]
    Vintage Type and Graphics
    An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936
    By Steven Heller, By Louise Fili
    (Allworth Press)
    Exquisite graphic design artifacts comprise this unusual collection culled from the pages of type and typography books dating from 1896 to 1936. Design professionals, students and teachers of graphic design, and anyone with an interest in vintage design will be delighted to ?nd rare, never-before-reprinted... [READ MORE]
    Classic Typefaces
    American Type and Type Designers
    By David Consuegra
    (Allworth Press)
    Graphic designers will enrich their understanding of American type design and type designers with this unique and extensive reference. The fascinating history of type in America is chronicled through the typefaces and biographies of sixty-two of the most influential type designers, including Linn Boyd... [READ MORE]
    Design Firms Open for Business
    By Steven Heller, By Lita Talarico
    (Allworth Press)
    While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important as the work that is produced. Design Firms Open for Business is a firsthand look inside... [READ MORE]
    Brand Thinking and Other Noble Pursuits
    By Debbie Millman, Foreword by Rob Walker
    (Allworth Press)
    The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating... [READ MORE]
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